Greg Lamb, business owner of Trunorth Projects and a Registered Building Practitioner, has spent the past 15 years dedicated to creating attainable, sustainable and energy‑efficient homes. As an accredited Master Builders Green Living Practitioner and proud member of the Sustainable Builders Alliance and HIA Victoria, Greg brings deep technical knowledge and a commitment to delivering an informed, high‑quality and genuinely professional building experience.
Greg’s fascination with how people connect with the built environment began early. His creative strengths were first expressed through fine arts, graphic design, and woodwork, eventually leading him to graduate in art and design. He went on to build a vibrant career in several of Melbourne’s major design firms and corporate branding agencies.
The projects that shaped him most were environmental branding and architectural wayfinding — complex, multidisciplinary work requiring collaboration between graphic and industrial designers, electrical engineers, product developers, manufacturers, installers and councils. These projects mirrored the construction process itself: diverse expertise working together to achieve a shared outcome. This foundation became the backbone of Greg’s approach to building.
In 2009, Greg traded his keyboard and pen for a nail bag and hammer, beginning a mature‑age apprenticeship in carpentry. Supported by his strong technical and professional background, he quickly progressed, becoming Senior Carpenter and Team Leader at Melbourne‑based sustainable design and build company Positive Footprints.
Driven by curiosity and a commitment to effective design principles, Greg advanced into project management and ultimately earned his builder’s registration.
In 2019, he took the natural next step — to follow his own path. Bringing together everything learned across corporate design, environmental communication and sustainable construction, Greg founded Trunorth Projects, offering a unique, design‑led and sustainability‑driven approach to residential building.
In 2009 Greg hung up his keyboard and pen in exchange for a nail bag and hammer, enrolling in a mature-age apprenticeship in carpentry. Already supported by a technical and professional work acumen, he was directly employed as Senior Carpenter and Team Leader for Melbourne-based sustainable design and build company, Positive Footprints.
Whilst continuing his commitment to learning and applying effective design principles within his new discipline, Greg advanced into project management within the company and eventually attained his builders registration.
In 2019 Greg made the inevitable decision to take the leap and 'follow his own path'. Culminating all his experience gained in both the corporate design and construction industries, he now offers a unique industry approach with his own tenable construction business Trunorth Projects.
The discilpline's learned from Greg's previous career in the corportate sector have carried over to his new found commitment in building.
What is the Trunorth Philosophy?
The idiom ‘Finding your True North’ means to live by your internal compass, to know and be true to your core values, beliefs and principles. The philosophy of Trunorth Projects is two fold:
- Firstly, we are true to our moral compass, committed to building high-performing, sustainable homes. Homes carefully planned and designed to efficiently use materials, resources and energy to minimise its footprint on the environment, both in build stage and into the future during occupancy until end-of-life.
- Secondly, we ensure we work with clients with aligned core values, beliefs and principles; and we work true to these values. We believe in living respectfully on this earth, conscious of our immediate and long term impact.
What does Trunorth the name stand for?
Trunorth Projects is underpinned by our “TRU” service ideology - Trust, Respect, Understanding.